Jason Argent – Board Member
Jason Argent is a proven growth-focused and goals-driven executive with a unique blend of marketing and operational expertise.
From his early career in marketing for brands like Taco Bell and The Walt Disney Co., to his extensive experience at Red Bull running both retail and sports marketing, Jason developed a long resume of business management, successful product launches, event management, annual marketing campaigns and strategic brand building programs before joining the growing video game industry in 2008. Once at 2K, he took his multi-discipline and multi-brand experience to help build 2K Sports into a nearly billion-dollar operation. First as the VP of marketing, he managed the brand recognition and building of multiple sports titles into critically acclaimed marketing case studies. He then moved into the role as the head of business operations for the sports business, managing the P&L, product development, operations and marketing of the business ultimately resulting in more than a 400% revenue increase during his 12-year tenure at the company.
An avid sports fan, outdoorsman and competitive athlete, Jason graduated from UCLA with a dual Psychology and Business Administration degree. He holds board seats, one sitting alongside Strauss Zelnick (CEO Take-2 Interactive and Zelnick Media) and Adam Silver, (Commissioner of the NBA) on the board of the 2K League, an interactive competitive e-sports league.